MBC Construction Expo in Seoul, Korea

Interpro Forest Products proudly participated in the MBC Construction Expo held in Seoul, Korea as an integral part of the Canadian Pavilion. Considered the leading building and construction exhibition in Korea, the show witnessed participation from over 350 exhibitors and attendance of 150,000 visitors.

MBC-construction-expo

According to the Food and Agriculture Organization of the United Nations (FAO), Korea imported 1,200,239 m3 of softwood lumber in 2011, approximately a 22% increase from 2010. Canadian lumber exporters continue to capture a large percentage of the overall market share and will compete with cost-effective Chilean pine and Russian export grade lumber destined for lower-end utility applications. In applications in which value-added lumber is required (DIY, remodeling/renovation, Hanok style houses), Canadian lumber is significantly prevailing as the ideal choice.

The Korean market has historically demonstrated a kinship towards wood products, driven by the people's belief of the innate ecological benefits of utilizing wood. From wooden-framed construction to quality-conscious and value-added wood products, the Korean market is an increasingly sophisticated and competitive environment in which market segmentation is strategically imperative.

Interpro sees the recovering economic situation coupled with the organically-growing demand towards environmentalism as an opportunity to closely work with both utility and industrial sectors, as well as the value-added market to supply a wide range of products which suit the requirements of the Korean market.

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